Total ACOS (as known as TACOS) is the sponsored spending divided by the total sales (organic & sponsored)
The best way to optimize PPC is to take into account the impact of PPC on the Total Sales of the marketplace. That's why the total ACOS (TACOS) is an important parameter.
But unfortunately, due to the lack of information in Amazon's reports, our tool doesn’t allow us to manage advertising through the total ACOS (TACOS).
However, PPC can still be optimized through TACOS with a simple trick.
You can test an ACOS target for 1 to 2 weeks, and look at the impact on total sales:
- If TACOS > TACOS goal ==> decrease the ACOS target
- If TACOS <= TACOS goal ==> increase the ACOS target