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title: Analysis & Performance Hub 🧠 | Help Center
description: Get a deeper understanding of how our tool works and leverage it to reach your targets
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1. [Help Center](https://help.m19.com/)
2. [Analysis & Performance Hub 🧠](https://help.m19.com/analysis-performance-hub)

# Analysis & Performance Hub 🧠

 Get a deeper understanding of how our tool works and leverage it to reach your targets

- [ACOS analysis](https://help.m19.com/what-should-i-do-once-that-my-acos-is-stabilized-around-my-target)
- [First search position](https://help.m19.com/why-i-am-not-displayed-on-the-first-search-position)
- [Why did my sales drop on Amazon?](https://help.m19.com/why-did-my-sales-drop-in-amazon)
- [Read search terms performance](https://help.m19.com/how-to-read-search-terms-performance)

## Catalog

- [ASINs’ warning message on the strategy page](https://help.m19.com/asins-warning-message-on-the-strategy-page)
- [ASINs status issues](https://help.m19.com/asin-status-issue)
- [Divergent ASIN Status: Discrepancies Between SP and SB eligibility](https://help.m19.com/why-can-i-add-my-asin-in-a-strategy)

## Strategies and campaigns

- [Creating a Personalized Campaign Name Format.](https://help.m19.com/how-to-set-a-custom-campaign-name-structure)
- [Campaign structure for strategies and tactics](https://help.m19.com/campaigns-structure)
- [Read campaigns performances](https://help.m19.com/campaigns-performances-system)

## Data wrangling

- [How to Set Up and Use the m19 Data Warehouse](https://help.m19.com/data-warehouse-bigquery)
- [Exact Match & Query Classes](https://help.m19.com/exact-match-query-class)
- [Keyword and historical data extraction](https://help.m19.com/how-does-the-m19-ai-collect-keywords-at-launch)
- [Why are 'All Sales" lower than "Sponsored Sales"? (Or TACOS \> ACOS)](https://help.m19.com/why-are-all-sales-lower-than-sponsored-sales)
- [Data discrepancies between Seller Central and the board](https://help.m19.com/how-to-fix-total-sales-discrepancies-between-seller-central-and-m19)
- [Scheduled updates in the Amazon Console](https://help.m19.com/i-created-a-new-strategy-yesterday-but-i-cant-see-any-campaigns-in-the-portfolio)
- [Optimizing Bids: Placement, Keywords, and Product Page Targeting](https://help.m19.com/bid-optimization)

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- [Analysis & Performance Hub 🧠](https://help.m19.com/analysis-performance-hub#main-content)

    - [Catalog](https://help.m19.com/analysis-performance-hub#catalog)
    - [Strategies and campaigns](https://help.m19.com/analysis-performance-hub#strategies-and-campaigns)
    - [Data wrangling](https://help.m19.com/analysis-performance-hub#data-wrangling)
- [Amazon Connections ⛓️](https://help.m19.com/amazon-connections-%EF%B8%8F)
- [Best practices 👑](https://help.m19.com/best-practices#main-content)

    - [Advanced Strategies](https://help.m19.com/best-practices#advanced-strategies)
- [Analysis](https://help.m19.com/analysis)
- [Updates and New Releases](https://help.m19.com/updates-and-new-releases)

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