When you create a strategy, associated campaigns are created in the Amazon Advertising Console within the next 24 hours. This logic also applies to any change made to your existing strategies
The algorithm imports Amazon reports and pushes strategies on a daily basis!
Amazon changes the reports every day. The numbers you see on Amazon today might be different tomorrow.
For example, imagine that we imported Amazon data yesterday for the last time. Today, Amazon changes its reports and the sales of 2 days ago increased a lot. When you compare our current data and current Amazon data, it is like you compare Amazon data from 2 days ago to Amazon data for today. Here is why you can have big differences.
If you see a difference of more than 5 % for a metric on a day more than 3 days ago, it is worth notifying us!
Here is the exact time, depending on your marketplace:
- NA marketplaces: between 4:00 am and 8:00 am (Seattle time zone)
- EU marketplaces: between 4:00 am and 8:00 am (Paris time zone)
- APAC marketplaces: between 4:00 am and 8:00 am (Tokyo time zone)
Campaign updates can be requested manually from the algorithm by clicking on the "pusher" button: Settings > groups and accounts > actions > the last icon
We don't recommend doing it too often on the same day: Amazon's report may not be fully updated with the day's conversions and the algorithm will learn on incomplete data.