When you create a strategy, associated campaigns are created in the Amazon Advertising Console within the next 24 hours. This logic also applies to any change made to your existing strategies
The push updates to Amazon (algorithm imports Amazon reports and pushes strategies) once per day!
Amazon changes the reports every day. The numbers you see on Amazon today might be different tomorrow.
For example, imagine that we imported Amazon data yesterday for the last time. Today, Amazon changes its reports and the sales of 2 days ago increased a lot. When you compare our current data and current Amazon data, it is like you compare Amazon data from 2 days ago to Amazon data for today. Here is why you can have big differences.
If you see a difference of more than 5 % for a metric on a day more than 3 days ago, it is worth notifying us!
Here is the exact time of push updates to Amazon console, depending on your marketplace:
- NA marketplaces: between 4:00 am and 8:00 am (Seattle time zone)
- EU marketplaces: between 4:00 am and 8:00 am (Paris time zone)
- APAC marketplaces: between 4:00 am and 8:00 am (Tokyo time zone)
You could request pushing updates to Amazon manually by clicking on the "push update" button: Settings >accounts . You could also check the update status and last update time when you hover over the "push update" button with your mouse.
We don't recommend pushing updates to Amazon too often on the same day: Amazon's report may not be fully updated with the day's conversions and the algorithm will learn on incomplete data.