When you create a strategy, associated campaigns are created in the Amazon Advertising Console within the next 24 hours. This logic also applies to any change made to your existing strategies
The algorithm imports Amazon reports and pushes strategies on a daily basis!
Amazon changes the reports every day. The numbers you see on Amazon today might be different tomorrow.
Here is the exact time, depending on your marketplace:
- NA marketplaces: between 4:00 am and 8:00 am (Seattle time zone)
- EU marketplaces: between 4:00 am and 8:00 am (Paris time zone)
- APAC marketplaces: between 4:00 am and 8:00 am (Tokyo time zone)
We don't recommend doing it too often on the same day: Amazon's report may not be fully updated with the day's conversions and the algorithm will learn on incomplete data.