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Audience Boost

Target high-intent shoppers and increase visibility by applying bid modifiers to specific user audiences.

The Audience Boost feature allows you to refine your targeting strategy by focusing on users who are more likely to engage with your brand. By selecting a specific audience, m19 applies a bid modifier to increase your bids for those users, ensuring your ads are more competitive when it matters most.

Availability

This feature is currently available for:

  • Sponsored Products (SP)

  • Sponsored Brands (SB)

How it works

When you enable Audience Boost, you are telling the m19 algorithm to aggressively target a specific group of shoppers. The tool applies a bid modifier, essentially increasing the bid amount when a user from the selected audience searches for your keywords. This increases the likelihood of your ad being shown to these high-value prospects.

Available Audiences

You can choose from standard Amazon audiences or your own custom audiences.

1. Standard Amazon Audiences m19 provides three default audiences based on Amazon's rich shopper data:

  • Purchased brand's product: Targets shoppers who have previously bought from your brand. Ideal for driving repeat purchases and loyalty.

  • High interest based on shopping history: Targets shoppers who have shown behavior indicating a strong interest in products similar to yours.

  • Clicked or Added brand's product to cart: Targets "warm" leads—shoppers who viewed or carted your items but didn't check out. Ideal for remarketing.

2. Custom AMC Audiences If you use Amazon Marketing Cloud (AMC), any custom audience you have created there will also automatically appear in the selection list. This allows for highly granular targeting based on your own custom insights.

How to enable Audience Boost

You can configure this feature directly within your Strategy settings.

  1. Navigate to the Strategies page.

  2. Select the strategy you wish to edit.

  3. Open the Advanced Settings section.

  4. Locate the Boost Audience option.

  5. Click the dropdown menu and select one audience from the list.

Note: You can currently select only one audience per strategy. If you wish to target a different audience, you must switch the selection or create a separate strategy.