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DSP Strategies

If you’ve been looking for a way to reach customers both on and off Amazon without the technical headache, you’re in the right place.

Understanding DSP Strategies

m19 simplifies the complex world of DSP by turning it into an automated, easy-to-manage "strategy." 

How It Works:

When you launch a DSP Strategy, m19 does the heavy lifting by automatically building a sophisticated campaign structure within the Amazon DSP. Here is what happens behind the scenes:

  • 1 Order (Campaign): A single, top-level Order is created for the entire strategy.
  • 1 Creative per ASIN: For each promoted ASIN, one Responsive E-commerce Creative is automatically generated.
  • Multiple Line Items (Ad Lines): To ensure your ads look great and perform well everywhere, the system creates multiple Line Items for each creative. These are broken down by Device Type and Supply Source.
 

If you promote a single ASIN, m19 will create separate ad lines to target users exactly where they are, such as:

  • Desktop computers on Amazon-owned sites.
  • Mobile devices on Amazon-owned sites.
  • Desktop computers on third-party websites.
  • And so on.
 

Ad formats

Currently, the platform supports:

  • Responsive E-commerce creatives.
  • Display format (with more formats coming soon!).
 

Important Note on Third-Party Exchanges

If you want to activate Third Party Exchange (showing ads on non-Amazon websites), you must first provide a whitelist.

Why? Our data shows that performance can drop significantly when targeting every available third-party site. Using a whitelist ensures your ads only appear on high-quality, effective websites, keeping your spend efficient.

Subscription & Activation

Please note that DSP is not included in your standard m19 Sponsored Ads subscription. Because this is a premium service, it carries an additional value and a separate pricing structure.

To learn more about pricing and the process of activating DSP for your account, please reach out to our team at support@m19.com