---
title: Traffic analysis
description: Traffic analysis tells you what keywords and products' bids sell the most!
---
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# Traffic analysis
## Traffic analysis tells you what keywords and products' bids sell the most!
What you can do
You can analyse multiple keywords and product simultaneously through segments, that means :
1. Compare keywords performances
2. Compare product targeting performances
3. Display pie and bar charts
4. Get and download data as a table
5. Edit segments
6. Filter by product group
7. Search for products or keywords
8. Group by products or keywords
You can select metrics to get more insights through pie and bar charts depending on the type of metric.
### Analyse proportions with pie charts
Hover any pie to get the values behind the percentages !
#### The outer circle
> This is the segment you selected compared to the rest !
- If the segment selected is All segment, it will be 100 % as there is no rest.
- If you select a segment of that holds your competitors ASINs and Keywords, you will see how much you make on their back !
#### The inner circle
This is the repartition within the segment. You can compare keywords and ASINs performance within your segment or your competitors.
- If you selected all segments, you will see where your performance are coming from: keywords or ASINs
- If you select a segment that holds your competitors ASINs and Keywords, you will see how you attacked them the best
### Analyse ratios through horizontal bar charts
You can compare ratios through 2 horizontal bar charts. Hover any bar to get the values !
#### The upper bar chart
> The repartition of the ratio between products and keywords in your segment !
- If the segment selected is All segment, it will be 100 % as there is no rest.
- If you select a segment of that holds your competitors ASINs and Keywords, you will see what performed the best within your segment
#### The lower bar chart
> The repartition of the ratio between products and keywords out of your segment !
You can compare keywords and ASINs performance within your segment or your competitors.
- If you selected all segments, you will not get any chart
- If you select a segment that holds your competitors ASINs and Keywords, you will see what performed the best
### 
### Our recommandations
- Create a segment for each of your competitors in which you add their product's ASINs and their related keywords only.
- Create a segment for your products in which you add your product's ASINs and their related keywords only.
It will help you know how much sales you made on your competitors and the way you took them. Be careful not to add a keyword or an ASIN to both these segment in order to successfully separate traffic !
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