What is the difference between the Manufacturing and Sourcing view ?
The Manufacturing metrics are only available for manufacturer brands on Amazon. They shows the aggregated sales and inventory performance of your brand, regardless of where the products were sourced. This means that the metrics shown are not always directly linked to the performance of your account, as they may include products sourced from distributors and wholesalers. The manufacturer view also includes (pan-European) and cross-border sourced inventory.
The Sourcing Metrics relate directly to your account’s performance. It reflects the actual sales and inventory that Amazon has sold and sourced from your inventory only.
List of metrics
Inventory (Stock)
Both manufacturing & sourcing metrics are available :
| Metric | Definition |
|---|---|
| Sellable Units | The number of units in Amazon fulfillment centers that are in sellable condition on the last day of the selected period |
| Sellable Cost | The cost of the inventory in Amazon fulfillment centers that is in sellable condition on the last day of the selected time window. |
| Unsellable Units | The number of units in Amazon fulfillment centers that are in unsellable condition on the last day of the selected time window. |
| Unsellable Cost | The cost of the inventory in Amazon fulfillment centers that is in unsellable condition on the last day of the selected time window. |
| Open Purchase Order Units | Number of units contained in Amazon’s confirmed purchase orders that have not yet been received by Amazon. |
| Aged 90 Plus Days Sellable Units | The number of units in Amazon fulfillment centers that are at least 90 days old, and are in a sellable condition on the last day of the selected time window. Inventory age is computed based on when the inventory was received by Amazon. |
| Aged 90 Plus Days Sellable Cost | The cost of the inventory in Amazon fulfillment centers that is at least 90 days old, and is in a sellable condition on the last day of the selected time window. |
Sales
| Metric | Definition | |
| Ordered Sales | manufacturing only | Ordered product sales in the selected time frame. Adjustments are made for returns. |
| Shipped Sales | both | Revenue based on units shipped in the selected time frame. Adjustments are made for returns. |
| Ordered Units Sold | manufacturing only | Number of units ordered by Amazon customers |
| Shipped Units Sold | both | Number of units shipped to Amazon customers. |
| Shipped Cogs | both | Revenue based on the cost of goods sold. Adjustments are made for returns. |
| Customer Returns | both | The number of units returned. |
| TACOS | manufacturing only | Spending as a percentage of manufacturing ordered sales |
| Shipped TACOS | manufacturing only | Spending as a percentage of manufacturing shipped sales |
| TACOS | sourcing only | Spending as a percentage of sourcing shipped sales |
| Ad Sales Share | both | Percentage of manufacturing (or sourcing) sales generated through advertising |
| TCR | both | Total conversion rate = all manufacturing (or sourcing) units sold / page views |