How to group ASINs?
To set up your first strategy, you’ll need to define a Product Group, which is a list of ASINs. We recommend breaking down your product portfolio according to one of these three dimensions:
- Products categories,
- The life cycle of your products (new launches, mature products, products reaching end of life),
- Profitability per product or per group of products.
What are the risk of creating one strategy per ASIN?The main risks are:
- The underperformance of m19 campaigns
What is the benefit of grouping ASINs together?
The general rule is that any AI algorithm is always better when fed with more data. With your current setup, you are running "multiple different instances" of the AI algorithm, each one trying to optimise for one ACOS target.
By grouping the products together, you will run "one unique instance" of the AI algorithm, optimising for one single ACOS target. You are feeding the AI with more conversion signals, which increases its predictive accuracy.