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Autopilot by m19: Knowledge Base & Walkthrough

Table of Contents:

  1. What is M19 Autopilot?
    • Core Functionality
    • Key Benefits
  2. Getting Started with M19 Autopilot
    • Signing Up & Initial Account Linking
    • Creating Your Login
    • Free Trial Period (30 Days)
    • First Campaign Creation
    • Selecting Marketplaces
  3. Managing Your Autopilot Account
    • Subscription & Billing
    • Managing ASINs (Whitelisting/Blacklisting)
    • Adding/Pausing Marketplaces
    • Cancelling Your Subscription
  4. Understanding Autopilot Campaigns
    • How Autopilot Works (The Algorithm)
    • Campaign Structure
    • Key Settings & How to Adjust Them (Daily Budget, ACOS Target)
    • Data & Reporting
    • Manual Campaign Overlap
  5. Troubleshooting Common Issues
    • Campaigns Not Spending / Low Impressions / Low Clicks
    • Incorrect ASINs Being Targeted
    • ASINs Not Appearing for Selection
    • Budget/ACOS Changes Not Reflecting Immediately
    • Login Issues or Account Linking Problems
    • Stats on Autopilot Dashboard Differ from Amazon Console
  6. Best Practices for Using Autopilot
  7. Getting Support
What is M19 Autopilot?
  • Core Functionality:
    • M19 Autopilot is an AI-based tool designed to manage and optimize your Amazon Sponsored Products campaigns with minimal input.
    • It leverages your past sales data, optimizes bids on your keywords and product pages, and adjusts them daily based on your goals and market conditions.
    • It creates a portfolio in your Amazon Ads console named "m19 autopilot" (or similar) to house the campaigns it generates.
  • Key Benefits:
    • Automates campaign management, saving time.
    • Aims to optimize ad spend for better ACOS and ROAS.
    • Simplifies tracking ad spend and sales.
Getting Started with M19 Autopilot
  • Signing Up & Initial Account Linking:
    • When you sign up for Autopilot, you'll need to link your Amazon account to M19. This allows the AI to start collecting data and populate performance dashboards.
    • This process usually involves granting M19 permission via Amazon's SP-API or OAuth.
  • Creating Your Login:
  • Free Trial Period (30 Days):
    • Autopilot offers a 30-day free trial period.
    • During the trial, you can test the tool's functionalities.
  • First Campaign Creation:
    • After linking your account and setting an initial daily budget, Autopilot will start creating campaigns. This can take 24-48 hours.
    • Updates and new campaigns are typically pushed to your Amazon Ads console the next morning (e.g., US updates around 7 AM PST).
  • Selecting Marketplaces:
    • You can add multiple marketplaces (e.g., US, CA, MX, UK, DE, FR, PL, SE) to a single Autopilot account.
    • To add a new marketplace: Go to "Settings" > "My Account" > "Add a marketplace."
    • The Amazon email/user used must have ad management permissions for the marketplace you wish to add.
    • The advertising console for that marketplace must be activated (i.e., at least one campaign, even manual, must have been created in it historically).
Managing Your Autopilot Account
    • Subscription & Billing:
    • Cost: After the 30-day free trial, Autopilot typically costs $49/month (this is for the tool's usage and does not cover ad spend).
    • Payment: An automated payment system where you can enter card details directly in the Autopilot dashboard (Settings > Billing) is standard. You will receive an email notification a few days before the first billing.
    • Continuing After Trial: You'll be prompted to enter billing details to continue. If you don't take action, the service will typically stop managing your ads.
  • Managing ASINs (Whitelisting/Blacklisting):
    • Default: Autopilot may include all ASINs by default for quick campaign launches.
    • Customization: You can select which ASINs Autopilot manages. This is usually done in a "Manage ASINs" section within the Autopilot dashboard (often found top right of the graph).
    • You can "whitelist" ASINs you want Autopilot to promote.
    • You can "blacklist" (remove/deselect) ASINs you do not want Autopilot to promote.
    • New ASINs: If you add a new ASIN to your Amazon catalog, it will automatically appear in Autopilot's catalog, usually within 24 hours. To advertise it, ensure it's added to the "Managed ASINs" list or whitelisted.
  • Adding/Pausing Marketplaces:
    • You can add multiple marketplaces under one Autopilot account.
    • You can pause automation for individual marketplaces by clicking "Pause automation" on the Autopilot dashboard for that specific marketplace.
  • Cancelling Your Subscription:
    • To stop Autopilot and avoid future charges, you must "Pause automation" for all linked marketplaces in the Autopilot dashboard.
    • This won’t stop you from being charged for the next billing cycle, you need to cancel in the billing section.
    • You can also disconnect your Amazon account from Autopilot by going to "Settings" > "Accounts" (or "My Account"), selecting the account, and clicking the trash bin icon.
Understanding Autopilot Campaigns
  • How Autopilot Works (The Algorithm):
    • Data-Driven: Autopilot's AI learns from your historical ad performance data (typically the last 2-3 months, as limited by Amazon's API).
    • Optimization Goal: The primary goal is to achieve your target ACOS. If no ACOS target is set, it may operate to find an efficient ACOS.
    • Bid Adjustments: It optimizes bids on keywords and product pages daily.
      • If actual ACOS is higher than target ACOS, it reduces bids.
      • If actual ACOS is lower than target ACOS, it may increase bids.
    • Conservative Mode: If there's insufficient historical sales data, very high historical ACOS, or no conversions at current bid levels, the algorithm may switch to a "conservative mode," resulting in very low bids (e.g., $0.02) and low spend.
    • Updates: Campaign changes are pushed to Amazon Seller Central once per day.
  • Campaign Structure:
    • Autopilot typically creates 3-4 main campaign types for Sponsored Products (Auto, Phrase, Exact, Product Targeting) grouped under a portfolio named "m19 autopilot" in your Amazon Ads console.
    • You cannot modify this structure or rename Autopilot campaigns directly in Amazon; changes will be overwritten.
  • Key Settings & How to Adjust Them:
    • Daily Budget:
      • Set in the Autopilot dashboard.
      • It's a daily guideline, not a hard cap. The tool might spend more or less on a given day but aims for this average over the month.
      • Increasing the daily budget alone will NOT force more spend if other conditions (like ACOS target) are restrictive.
    • ACOS Target (Optional but Recommended):
      • Set in the Autopilot dashboard.
      • Setting an ACOS Target: Start with a target close to your historical ACOS (last 14-30 days). If no/poor history, start high (e.g., 100-200%).
      • A target too low compared to historical performance will lead to low spend.
      • To increase spend, you usually need to increase the ACOS target.
      • Gradually lower the target once performance stabilizes.
  • Data & Reporting:
    • Autopilot Dashboard: Primary place to monitor performance.
    • Amazon Ads Console: View Autopilot-created campaigns in the "m19 autopilot" portfolio.
    • Data Lag: The Autopilot dashboard typically updates with the previous day's full data each morning. Current day data is often incomplete.
  • Manual Campaign Overlap:
    • Crucial: Pause any existing manual Sponsored Products campaigns advertising the same ASINs as Autopilot.
    • Overlapping campaigns disrupt Autopilot's learning and optimization.
Troubleshooting Common Issues
  • Campaigns Not Spending / Low Impressions / Low Clicks:
    • ACOS Target Too Low: Most common cause. Increase ACOS target.
    • No/Low Historical Ad Sales Data: Algorithm is conservative. Set a high initial ACOS target or run manual campaigns first for new products.
    • Manual Campaign Overlap: Pause other campaigns for the same ASINs.
    • Product Eligibility: Ensure products are in stock and Buy Box eligible.
  • Incorrect ASINs Being Targeted:
    • Ensure the desired ASIN is whitelisted/active in Autopilot's "Managed ASINs."
  • ASINs Not Appearing for Selection:
    • Could be a sync issue. Contact support.
  • Budget/ACOS Changes Not Reflecting Immediately:
    • Changes are pushed to Amazon daily, not instantly.
  • Login Issues or Account Linking Problems:
    • Try a hard refresh. Ensure correct Amazon user with ad permissions is logged in. Contact support if unresolved.
  • Stats on Autopilot Dashboard Differ from Amazon Console:
    • Data lag, tax exclusion, or promotion calculations in Autopilot can cause differences. For significant spend discrepancies, contact support with data from both platforms.
Best Practices for Using Autopilot
  • Set Realistic ACOS Targets: Start near historical ACOS, adjust gradually.
  • Pause Overlapping Manual Campaigns: Essential for Autopilot to work effectively.
  • Be Patient: AI needs days/weeks to learn and optimize, especially with limited data.
  • New Product Launches: Consider manual campaigns first for new products to gather initial data.
  • Manage ASINs Actively: Use the "Managed ASINs" section.
  • Do Not Modify Autopilot Campaigns in Amazon: Make all adjustments through the Autopilot dashboard.
  • Understand Budget vs. ACOS: Daily budget is a cap; ACOS target is the primary lever influencing spend.
Getting Support
  • Primary Channel: Email support at autopilot.support@m19.com.
  • Providing Information: For issues, include screenshots, ASINs, date ranges, and your account email.
  • No Call Support: Autopilot typically offers chat and email support.
  • Help Center / FAQ: M19 often has help articles for common questions (links previously provided in emails).