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title: "Autopilot by m19: Knowledge Base & Walkthrough"
description: Knowledge Base & Walkthrough
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1. [Autopilot](https://help.m19.com/autopilot-support)
2. [General](https://help.m19.com/autopilot-support/general)
# Autopilot by m19: Knowledge Base & Walkthrough
**Table of Contents:**
1. **What is M19 Autopilot?**
- Core Functionality
- Key Benefits
2. **Getting Started with M19 Autopilot**
- Signing Up & Initial Account Linking
- Creating Your Login
- Free Trial Period (30 Days)
- First Campaign Creation
- Selecting Marketplaces
3. **Managing Your Autopilot Account**
- Subscription & Billing
- Managing ASINs (Whitelisting/Blacklisting)
- Adding/Pausing Marketplaces
- Cancelling Your Subscription
4. **Understanding Autopilot Campaigns**
- How Autopilot Works (The Algorithm)
- Campaign Structure
- Key Settings & How to Adjust Them (Daily Budget, ACOS Target)
- Data & Reporting
- Manual Campaign Overlap
5. **Troubleshooting Common Issues**
- Campaigns Not Spending / Low Impressions / Low Clicks
- Incorrect ASINs Being Targeted
- ASINs Not Appearing for Selection
- Budget/ACOS Changes Not Reflecting Immediately
- Login Issues or Account Linking Problems
- Stats on Autopilot Dashboard Differ from Amazon Console
6. **Best Practices for Using Autopilot**
7. **Getting Support**
---
**What is M19 Autopilot?**
- **Core Functionality:**
- M19 Autopilot is an AI-based tool designed to manage and optimize your Amazon Sponsored Products campaigns with minimal input.
- It leverages your past sales data, optimizes bids on your keywords and product pages, and adjusts them daily based on your goals and market conditions.
- It creates a portfolio in your Amazon Ads console named "m19 autopilot" (or similar) to house the campaigns it generates.
- **Key Benefits:**
- Automates campaign management, saving time.
- Aims to optimize ad spend for better ACOS and ROAS.
- Simplifies tracking ad spend and sales.
**Getting Started with M19 Autopilot**
- **Signing Up & Initial Account Linking:**
- When you sign up for Autopilot, you'll need to link your Amazon account to M19. This allows the AI to start collecting data and populate performance dashboards.
- This process usually involves granting M19 permission via Amazon's SP-API or OAuth.
- **Creating Your Login:**
- You'll need to create a login and password for the Autopilot platform, typically at [https://autopilot.m19.com/login](https://autopilot.m19.com/login).
- **Free Trial Period (30 Days):**
- Autopilot offers a **30-day free trial period**.
- During the trial, you can test the tool's functionalities.
- **First Campaign Creation:**
- After linking your account and setting an initial daily budget, Autopilot will start creating campaigns. This can take 24-48 hours.
- Updates and new campaigns are typically pushed to your Amazon Ads console the next morning (e.g., US updates around 7 AM PST).
- **Selecting Marketplaces:**
- You can add multiple marketplaces (e.g., US, CA, MX, UK, DE, FR, PL, SE) to a single Autopilot account.
- To add a new marketplace: Go to "Settings" \> "My Account" \> "Add a marketplace."
- The Amazon email/user used must have ad management permissions for the marketplace you wish to add.
- The advertising console for that marketplace must be activated (i.e., at least one campaign, even manual, must have been created in it historically).
**Managing Your Autopilot Account**
- - **Subscription & Billing:**
- **Cost:** After the 30-day free trial, Autopilot typically costs $59/month (this is for the tool's usage and does not cover ad spend).
- **Payment:** An automated payment system where you can enter card details directly in the Autopilot dashboard (Settings \> Billing) is standard. You will receive an email notification a few days before the first billing.
- **Continuing After Trial:** You'll be prompted to enter billing details to continue. If you don't take action, the service will typically stop managing your ads.
- **Managing ASINs (Whitelisting/Blacklisting):**
- **Default:** Autopilot may include all ASINs by default for quick campaign launches.
- **Customization:** You can select which ASINs Autopilot manages. This is usually done in a "Manage ASINs" section within the Autopilot dashboard (often found top right of the graph).
- You can "whitelist" ASINs you want Autopilot to promote.
- You can "blacklist" (remove/deselect) ASINs you do not want Autopilot to promote.
- **New ASINs:** If you add a new ASIN to your Amazon catalog, it will automatically appear in Autopilot's catalog, usually within 24 hours. To advertise it, ensure it's added to the "Managed ASINs" list or whitelisted.
- **Adding/Pausing Marketplaces:**
- You can add multiple marketplaces under one Autopilot account.
- You can pause automation for individual marketplaces by clicking "Pause automation" on the Autopilot dashboard for that specific marketplace.
- **Cancelling Your Subscription:**
- To stop Autopilot and avoid future charges, you must "Pause automation" for **all** linked marketplaces in the Autopilot dashboard.
- This won’t stop you from being charged for the next billing cycle, you need to cancel in the billing section.
- You can also disconnect your Amazon account from Autopilot by going to "Settings" \> "Accounts" (or "My Account"), selecting the account, and clicking the trash bin icon.
**Understanding Autopilot Campaigns**
- **How Autopilot Works (The Algorithm):**
- **Data-Driven:** Autopilot's AI learns from your historical ad performance data (typically the last 2-3 months, as limited by Amazon's API).
- **Optimization Goal:** The primary goal is to achieve your target ACOS. If no ACOS target is set, it may operate to find an efficient ACOS.
- **Bid Adjustments:** It optimizes bids on keywords and product pages daily.
- If actual ACOS is higher than target ACOS, it reduces bids.
- If actual ACOS is lower than target ACOS, it may increase bids.
- **Conservative Mode:** If there's insufficient historical sales data, very high historical ACOS, or no conversions at current bid levels, the algorithm may switch to a "conservative mode," resulting in very low bids (e.g., $0.02) and low spend.
- **Updates:** Campaign changes are pushed to Amazon Seller Central once per day.
- **Campaign Structure:**
- Autopilot typically creates 3-4 main campaign types for Sponsored Products (Auto, Phrase, Exact, Product Targeting) grouped under a portfolio named "m19 autopilot" in your Amazon Ads console.
- You cannot modify this structure or rename Autopilot campaigns directly in Amazon; changes will be overwritten.
- **Key Settings & How to Adjust Them:**
- **Daily Budget:**
- Set in the Autopilot dashboard.
- It's a daily guideline, not a hard cap. The tool might spend more or less on a given day but aims for this average over the month.
- Increasing the daily budget alone will NOT force more spend if other conditions (like ACOS target) are restrictive.
- **ACOS Target (Optional but Recommended):**
- Set in the Autopilot dashboard.
- **Setting an ACOS Target:** Start with a target close to your historical ACOS (last 14-30 days). If no/poor history, start high (e.g., 100-200%).
- A target too low compared to historical performance will lead to low spend.
- To increase spend, you usually need to increase the ACOS target.
- Gradually lower the target once performance stabilizes.
- **Data & Reporting:**
- **Autopilot Dashboard:** Primary place to monitor performance.
- **Amazon Ads Console:** View Autopilot-created campaigns in the "m19 autopilot" portfolio.
- **Data Lag:** The Autopilot dashboard typically updates with the previous day's full data each morning. Current day data is often incomplete.
- **Manual Campaign Overlap:**
- **Crucial:** Pause any existing manual Sponsored Products campaigns advertising the same ASINs as Autopilot.
- Overlapping campaigns disrupt Autopilot's learning and optimization.
**Troubleshooting Common Issues**
- **Campaigns Not Spending / Low Impressions / Low Clicks:**
- **ACOS Target Too Low:** Most common cause. Increase ACOS target.
- **No/Low Historical Ad Sales Data:** Algorithm is conservative. Set a high initial ACOS target or run manual campaigns first for new products.
- **Manual Campaign Overlap:** Pause other campaigns for the same ASINs.
- **Product Eligibility:** Ensure products are in stock and Buy Box eligible.
- **Incorrect ASINs Being Targeted:**
- Ensure the desired ASIN is whitelisted/active in Autopilot's "Managed ASINs."
- **ASINs Not Appearing for Selection:**
- Could be a sync issue. Contact support.
- **Budget/ACOS Changes Not Reflecting Immediately:**
- Changes are pushed to Amazon daily, not instantly.
- **Login Issues or Account Linking Problems:**
- Try a hard refresh. Ensure correct Amazon user with ad permissions is logged in. Contact support if unresolved.
- **Stats on Autopilot Dashboard Differ from Amazon Console:**
- Data lag, tax exclusion, or promotion calculations in Autopilot can cause differences. For significant spend discrepancies, contact support with data from both platforms.
**Best Practices for Using Autopilot**
- **Set Realistic ACOS Targets:** Start near historical ACOS, adjust gradually.
- **Pause Overlapping Manual Campaigns:** Essential for Autopilot to work effectively.
- **Be Patient:** AI needs days/weeks to learn and optimize, especially with limited data.
- **New Product Launches:** Consider manual campaigns first for new products to gather initial data.
- **Manage ASINs Actively:** Use the "Managed ASINs" section.
- **Do Not Modify Autopilot Campaigns in Amazon:** Make all adjustments through the Autopilot dashboard.
- **Understand Budget vs. ACOS:** Daily budget is a cap; ACOS target is the primary lever influencing spend.
**Getting Support**
- **Primary Channel:** Email support at[**autopilot.support@m19.com**](mailto:autopilot.support@m19.com).
- **Providing Information:** For issues, include screenshots, ASINs, date ranges, and your account email.
- **No Call Support:** Autopilot typically offers chat and email support.
- **Help Center / FAQ:** M19 often has help articles for common questions (links previously provided in emails).
- [General](https://help.m19.com/autopilot-support/general)
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