The cost of goods (CoG) is the production cost of an ASIN. It excludes any metric available in the profit analytic.
The cost of goods represents all the costs of an ASIN that are NOT in the profit analytics.
In the profit analytics, the cost of goods tells you how much the ASIN(s) cost you. Here is the formula we use:
Cost of goods in profit analytics = Cost of Good for the ASIN * (all orders + replacement refunded + refunds - sellable Returns)
How to set it?
You can set a Cost of Goods for each ASIN or import multiple costs of goods with the import button from the catalog