How to create a strategy focused on defending your Branded traffic
You can now create it through the advanced settings, as detailed in this article: Enhanced Strategy Creation Format
You might notice that competitors actively bid on your branded keywords to ensure their visibility on search engine results pages, especially when potential customers are specifically searching for your brand.
Unfortunately, you have to enter the game as well. Because if you don’t bid on your own brand name, competitors might very well steal valuable customers from you and ruin your brand awareness.
In the following video, we will walk you through the step-by-step process of crafting an effective Brand Defense Strategy: