Product page for VENDOR and SELLER accounts.
- All sales
Sum of organic and sponsored sales
- All orders
Sum of organic and sponsored order
- TACOS
Spending as a percentage of total sales
formula : (sum of the cost / sum of the All sales)*100
- Sponsored Sales
Sales made via amazon ads
- Sponsored Orders
Orders made via amazon ads
- Cost
advertising spend on Amazon
- ACOS
Spending as a percentage of advertising sales
formula: (sum of the sponsored cost / sum of the sponsored Sales) *100
- Clicks
Number of clicks generated via amazon advertisign
- Impressions
Number of times the product matched a search term
- CPC
cost of the click over a given period
formula: sum of the sponsored cost / sum of the sponsored clicks
- CR
advertising conversion rate
formula: (sum of the sponsored order / sum of sponsored clicks)*100
- ROAS
Return on ad spent
formula: sum of the sponsored sales/ sum of the sponsored cost
- Sponsored Sales Share
Share of the sponsored sales from all sales
formula: sum of the sponsored sales / sum of the all sales
- Page views
number of hits in your Amazon listing
Product page only for SELLER accounts.
- Sessions
Number of unique visits to your Amazon page by a user within a 24 hours period
formula: mobile session + browser session
- Mobile Shares
Share of the total session from mobile
formula: sum of mobile session/ sum of total session
- Buy box win rate
Success rate to win the buy box
formula: sum of the buy box page view / sum of the page view
- TCR
total conversion rate
formula: sum of the total order / sum of the total clicks