### Product page for VENDOR and SELLER accounts.

- All sales

Sum of organic and sponsored sales

- All orders

Sum of organic and sponsored order

- TACOS

Spending as a percentage of total sales

formula : (sum of the cost / sum of the All sales)*100

- Sponsored Sales

Sales made via amazon ads

- Sponsored Orders

Orders made via amazon ads

- Cost

advertising spend on Amazon

- ACOS

Spending as a percentage of advertising sales

formula: (sum of the sponsored cost / sum of the sponsored Sales) *100

- Clicks

Number of clicks generated via amazon advertisign

- Impressions

Number of times the product matched a search term

- CPC

cost of the click over a given period

formula: sum of the sponsored cost / sum of the sponsored clicks

- CR

advertising conversion rate

formula: (sum of the sponsored order / sum of sponsored clicks)*100

- ROAS

Return on ad spent

formula: sum of the sponsored sales/ sum of the sponsored cost

- Sponsored Sales Share

Share of the sponsored sales from all sales

formula: sum of the sponsored sales / sum of the all sales

- Page views

number of hits in your Amazon listing

### Product page only for SELLER accounts.

- Sessions

Number of unique visits to your Amazon page by a user within a 24 hours period

formula: mobile session + browser session

- Mobile Shares

Share of the total session from mobile

formula: sum of mobile session/ sum of total session

- Buy box win rate

Success rate to win the buy box

formula: sum of the buy box page view / sum of the page view

- TCR

total conversion rate

formula: sum of the total order / sum of the total clicks