---
title: Split my traffic into segments
description: You should create segments for branded, competitive and generic traffic.
---
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# Split my traffic into segments
## You should create segments for branded, competitive and generic traffic.
We recommend that you create [segments](https://help.m19.com/what-is-a-segment) to break down your traffic into 3 sources of traffic: **branded**, **competition,** and **generic**.
- **Branded traffic** occurs when consumers know your brand
- Add the keywords linked to your brand and your own ASINs
- **Competition traffic** occurs when customers know your competitor's brand
- Add the keywords linked to your competitors and their ASINs
- **Generic traffic** occurs when consumers are searching for keywords that apply to the market.
- Add the keywords that are linked to your products but not linked to your brand.
Beware to put keywords and ASINs in only one segment at a time.
### Example
Let's say you sell toothpaste through the brand *GoldTeeth* and your main competitor is *SilverDent*.
**Branded traffic** occurs when consumers :
- Search for “GoldTeeth”.
- Browse your product pages.
The segment **branded** contains the keyword 'GoldTeeth' as phrase matching.
**Competition traffic** occurs when consumers :
- Searching “SilverDent”.
- Browse your competitor’s product pages
The segment **competitor** contains the keyword 'SilverDent' as phrase matching.
**Generic traffic** occurs when consumers :
- Browse for "toothpaste".
The segment **generic** contains the keyword 'toothpaste' as phrase matching.
You can be more granular on the competition traffic by creating a segment per competitor
If you want to have control over what strategy targets these segments, here is [how to control your traffic](https://help.m19.com/how-to-control-my-traffic)
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