--- title: Traffic control description: One can control what is targeted but can not aim for impressions or clicks. Traffic is referred to both as the keywords and products you target and the impressions and clicks your campaigns generate. --- [Skip to content](https://help.m19.com/how-to-control-my-traffic#main-content) English Show submenu for translations [Need more help?](https://help.m19.com/kb-tickets/new) ![m19-transparent.png\]](https://help.m19.com/hs-fs/hubfs/m19-transparent.png?height=50&name=m19-transparent.png) Open main navigation Close main navigation - English Show submenu for translations - [Need more help?](https://help.m19.com/kb-tickets/new) - [m19.com](https://www.m19.com/) [m19.com](https://www.m19.com/) Help will always be given at M19 to those who ask for it. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.m19.com/) 2. [Best practices 👑](https://help.m19.com/best-practices) # Traffic control ## One can control what is targeted but can not aim for impressions or clicks. Traffic is referred to both as the keywords and products you target and the impressions and clicks your campaigns generate. **For each [strategy](https://help.m19.com/standard-strategy-set-up)**, the algorithm automatically [collects keywords and products](https://help.m19.com/how-does-the-m19-ai-collect-keywords-at-launch). Then it [puts them in different campaigns](https://help.m19.com/campaigns-structure). It starts its optimisation if it is an [ACOS optimisation strategy](https://help.m19.com/understand-m19s-algorithm-bidding) or looks for visibility for [Force Product visibility strategies](https://help.m19.com/force-product-visibility).  ### Targeting One can define what keywords and products the algorithm targets at 2 different levels : - For a given ASIN: [Seed & blacklists](https://help.m19.com/seed-targeting) provide a list of keywords and/or ASIN that the algorithm has to or is forbidden to bid on. One should use it when wanting to split the traffic depending on the ASIN. - For a [product group](https://help.m19.com/product-group-creation): [Tactics](https://help.m19.com/advanced-strategy-set-up-how-to-use-tactics) are sub-[strategies](https://help.m19.com/standard-strategy-set-up) associated with a [segment](https://help.m19.com/what-is-a-segment), that is a list of keywords and ASIN. A tactic either [force the algorithm to bid intensively on a segment](https://help.m19.com/advanced-strategy-set-up-how-to-use-tactics#target) or [forbid the algorithm to bid on it!](https://help.m19.com/advanced-strategy-set-up-how-to-use-tactics#blacklist) One should use it when wanting to split the traffic for a given strategy. **Beware tactics might cut the traffic** **of the strategy when you set a high intensity!** Through both features, the algorithm adds or removes keywords from the [campaigns](https://help.m19.com/campaigns-structure) it created. Do not confuse [seed & blacklist](https://help.m19.com/seed-targeting) and [tactics](https://help.m19.com/advanced-strategy-set-up-how-to-use-tactics) that work on different levels. ### Aggressivity One can not decide how many impressions and clicks are generated! One can only give the algorithm incentives to generate be more or less aggressive in 4 different ways - Change the target ACOS for [ACOS optimisation strategies](https://help.m19.com/understand-m19s-algorithm-bidding): It is the easiest way to lower or increase the traffic. Whenever you change the target ACOS, the algorithm changes the bids accordingly. You should understand [what happens when you change the ACOS target](https://help.m19.com/understand-m19s-algorithm-bidding) before lowering or increasing it. - Change the parameters for [Force product visibility strategies](https://help.m19.com/force-product-visibility): When you increase the suggested bid, the algorithm increases the bids, leading to a higher ranking.  - [Min daily spend](https://help.m19.com/how-to-use-the-min-daily-spend-feature) -\> The minimum the algorithm spends on a daily basis. It helps you force the algorithm to spend money. Be careful with this option, we advise setting a modest budget, such as $5, since the algorithm does not optimize spending based on performance and may not allocate the budget intelligently. - [Target daily budget](https://help.m19.com/control-my-advertising-budget) -\> A soft spending limit the algorithm does not outreach, more or less. It helps you limit the money the algorithm spends. The lower it is, the less traffic you should get. ### Control the ACOS or spending per segment [Once you split your traffic properly](https://help.m19.com/how-to-split-my-traffic-properly), there are two optimal set-ups for your strategies, depending on your goal: 1. You want the algorithm to find the best ACOS target for each segment 2. You want to have different ACOS targets for each segment ### You want the algorithm to find the best ACOS target for each segment You should create one [sponsored product strategy](https://help.m19.com/how-to-create-a-sponsored-product-strategy) and add one [tactic](https://help.m19.com/advanced-strategy-set-up-how-to-use-tactics) per segment with a neutral intensity. If you set different intensities, the algorithm will increase or decrease the bids accordingly. [Beware not to have 2 strategies targeting the same traffic for the same ASIN](https://help.m19.com/old-campaigns-running-in-parallel-with-m19-strategies). ### You want to have different ACOS targets for each segment You should create one [sponsored product strategy](https://help.m19.com/how-to-create-a-sponsored-product-strategy) **per segment**. In each strategy, you should: - Create a tactic with "product & keyword targeting" and a neutral intensity for the segment concerned - [Disable the automated campaigns](https://help.m19.com/how-to-disable-m19-default-campaigns) Plus, you should create another [sponsored product strategy](https://help.m19.com/how-to-create-a-sponsored-product-strategy) in which you add one "blacklist" tactic for each segment you used in the previous strategies. [In this case, you can have strategies overlapping, even if it is a bad idea in general](https://help.m19.com/old-campaigns-running-in-parallel-with-m19-strategies). For x segments, you will have x + 1 strategies. For example, assume you have the following segments for an ASIN "teacup": 1. Branded 2. Competitors 3. Generic You will create the following strategies: 1. **Teacup branded**: You add a tactic with **type = targeting** and **segment = branded** and [disable the automated campaigns](https://help.m19.com/how-to-disable-m19-default-campaigns) 2. **Teacup competitors**: You add a tactic with **type = targeting** and **segment =** **competitors** and [disable the automated campaigns](https://help.m19.com/how-to-disable-m19-default-campaigns) 3. **Teacup generic**: You add a tactic with **type = targeting** and **segment =** **generic** and [disable the automated campaigns](https://help.m19.com/how-to-disable-m19-default-campaigns) 4. **Teacup all other traffic**: You add 3 tactics with **type = blacklist** and **segments are branded + competitors + generic** Then you will have control over the ACOS and spending for each strategy! - [Admin ⚙️](https://help.m19.com/admin-%EF%B8%8F#main-content) - [Account](https://help.m19.com/admin-%EF%B8%8F#account) - [Billing](https://help.m19.com/admin-%EF%B8%8F#billing) - [Getting Started 🚀](https://help.m19.com/getting-started#main-content) - [M19 Encyclopedia](https://help.m19.com/getting-started#m19-encyclopedia) - [Dashboard & Features 💻](https://help.m19.com/dashboard-features#main-content) - [Strategies](https://help.m19.com/dashboard-features#strategies) - [Products](https://help.m19.com/dashboard-features#products) - [Metrics](https://help.m19.com/dashboard-features#metrics) - [Traffic management](https://help.m19.com/dashboard-features#traffic-management) - [Budget management](https://help.m19.com/dashboard-features#budget-management) - [Events](https://help.m19.com/dashboard-features#events) - [Tools](https://help.m19.com/dashboard-features#tools) - [New Features](https://help.m19.com/dashboard-features#new-features) - [Analysis & Performance Hub 🧠](https://help.m19.com/analysis-performance-hub#main-content) - [Catalog](https://help.m19.com/analysis-performance-hub#catalog) - [Strategies and campaigns](https://help.m19.com/analysis-performance-hub#strategies-and-campaigns) - [Data wrangling](https://help.m19.com/analysis-performance-hub#data-wrangling) - [Amazon Connections ⛓️](https://help.m19.com/amazon-connections-%EF%B8%8F) - [Best practices 👑](https://help.m19.com/best-practices#main-content) - [Advanced Strategies](https://help.m19.com/best-practices#advanced-strategies) - [Analysis](https://help.m19.com/analysis) - [Updates and New Releases](https://help.m19.com/updates-and-new-releases) [![Chill listening crop-3](https://help.m19.com/hs-fs/hubfs/logo%20m19%20small.png?width=46&height=24&name=logo%20m19%20small.png "Chill listening crop-3")](https://www.m19.com/) Copyright © 2026, m19