A product group is a list of ASINs used for breaking down your catalog into smaller groups or categories. It helps you manage and analyze your products more easily.
How to create a product group
Here we will cover how to create a product group before creating a strategy.
Scroll down to Product Center and click on Product Groups, then “ Create a new Product Group ”.
Give a name to your Product Group and hit “ Next ”.
Select a list of ASINs in the box next to the ASINs name and hit “ Add ”.
You are done!
Product group for analysis
Please note that Product Groups can also be used for reporting purposes. You can analyze the performance of a specific product group by applying the filters in the Product Analysis tab, or by using Account 360 and Traffic Analysis.
When you create a product group for reporting only, you can add any product you want. It does not impact your advertising management as long as you do not put the product group in a strategy.