A product group is a list of ASINs used for breaking down your catalog in different sub sets
Before creating your product group, make sure that the catalog has been filled in
How to create a product group
Each strategy is linked to a product group and advertises its ASINs only!
You can either create a product group while creating a strategy or create the product group before creating the strategy. Here we will cover how to create a product group before creating a strategy only.
Go to Strategies > Product Groups and click on “ Create a new Product Group ”.
Give a name to your Product Group and hit “ Next ”.
Drop a list of ASINs in the box under your Product Group name and hit “ Add ”.
You are done!
Product group for analysis
If you are interested to know what is the performance of a range of items over time, you can create a Product Group with these items and use it in the Dashboard to check Sales, ACOS, and other KPIs.
When you create a product group for reporting only, you can add any product you want. It does not impact your advertising management as long as you do not put the product group in a strategy.