Start advertising your ASIN on sponsored product slot
Sponsored product strategies are a type of strategy that the algorithm optimizes.
Before creating your first sponsored product strategy, read our recommendations for a successful start!
For each sponsored product strategy, the algorithm generates a minimum of four campaigns that correspond to the associated product group.
The algorithm automatically generates a default sponsored strategy called "All Products." This special, ready-to-go strategy is designed to facilitate a quick launch of m19. It includes all products that are not yet assigned to other sponsored strategies. As new strategies are created, the algorithm dynamically removes products from the "All Products" strategy and assigns them to their respective new strategies.
In a strategy, two types of tactics - targeting and blacklisting - can be created and associated with segments, with each tactic generating up to three campaigns. To control your spending and budgets, a target daily budget or a min daily spend can be set.
You can compare metrics through the stats section and check all the modifications made to the strategy through the activity section
How to create a sponsored product strategy?
Go to Advertising > SP and click on " Create Strategy ".
- Give a name to your strategy
- Choose one of the 3 algorithm modes: ACOS Target Optimization, Force Product Visibility, or Monthly Budget Management target.
- Then, add your ASINs from:
- The catalog to add them independently
- In Bulk, when you have the ASINs copied in your clipboard. Beware, each ASIN should be separated by a line
- A product group you created previously.
- Hit " Create strategy " and your sponsored product strategy is created!
Our recommendations
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For an ACOS Optimization strategy, always set the initial target equal to your historical ACOS (last 60 days), you can verify it on the Products tab.
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For product launch: Use the Monthly Budget Target algorithm mode. Just decide on a budget you are willing to invest during the launch phase and set it as a target. The AI will spend your budget while trying to maximize sales. After a month, you can decide you want to keep the strategy running, or move the ASIN(s) to another strategy, or switch the algo mode to ACOS target (only if the strategy generated at least 50 sales in 30 days).
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Pause your historical campaigns the day after you created your m19 strategies. If you do not, the algorithm will encounter difficulties optimizing your strategies. It only concerns campaigns on ASINs that are included in your m19 strategies.