Once you've set up your m19 account, here are some helpful tips for creating your first strategies.
Step 1: Choose Your Approach Decide whether you want more automation or more manual control from the tool:
- Automation-Oriented: Ideal if you’re new to Amazon Advertising or prefer less manual control. The system will handle most adjustments for you.
- Manual Control-Oriented: Best if you’re experienced with Amazon and want more control over your strategies. You’ll be more hands-on with decisions.
(Tips for both approaches at the end of this article)
Step 2: Organize Your Catalog: with the help of Product Groups or Product Tags, organize your products into categories to simplify management (Automation-Oriented), here are some ideas:
- Product Life Cycle: Group products based on whether they are new, mature, or nearing end-of-life.
- Profit Margins: Consider how much profit each product brings in.
- Categories: Group similar products together based on their type or category.
Step 3: Set Up Your First Strategy
- ACOS Target Optimisation: Use this if your ASINs have had at least 2 sales per day or 40 ad orders in the last 30 days. Set your ACOS target to match the average ACOS from that period.
- Monthly Budget Management: If your sales don’t meet the above criteria, use this mode to manage your budget more effectively.
- Force Product Visibility (Constant Bid): Use it for launching new products or entering a new marketplace
Maybe, you've crafted your first strategy, but the algorithm mode wasn't quite the most fitting, no sweat! No need to start from scratch. Just tweak the algo mode as shown here:
Step 4: Review Your Amazon Advertising Console
- Pause Old Campaigns: Once m19 campaigns are active in your console (typically the next day), pause any old campaigns to avoid overlap.
- Single Strategy per ASIN: Ensure each product is only in one active strategy at a time.
Step 5: Adjust Gradually
- Change ACOS Target Slowly: When adjusting your ACOS target, make small changes and wait a few days to see the impact before making further adjustments.
- Limit Changes: Avoid changing your strategy more than once a week.
Specific Tips for Automation-Oriented Users:
- Organize your catalog into categories to simplify management (step 2)
- Keep a simple strategy structure rather than creating multiple strategies for a small number of ASINs.
- Input the cost of goods for better profit tracking.
Specific Tips for Manual Control-Oriented Users:
- Add important keywords and negative keywords at the ASIN (seeds) or strategy level (tactics).
- Optionally, set an average daily budget, but remember the algorithm may spend more on some days, balancing it out over the month.
- Leverage features such as traffic analysis, tracker tools, Account/Product 360, and more from our tools section
Final Thoughts:
- Think Long-Term: Don’t worry if a day or two doesn’t go as planned; the algorithm will adjust.
- Stay Consistent: Wait a few days before making changes and avoid frequent adjustments.