Metrics
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      Product Analysis

      The Product Analysis section provides a complete view of your catalog performance at the ASIN level. This feature helps you analyze results, compare strategies, and organize your catalog to guide better decision-making.

      Key Features

      1. View Metrics at ASIN Level

      At the top of the page, you’ll see your key performance indicators such as:

      • Sales

      • Units Sold

      • Sessions

      • Ad Sales

      • Ad Orders

      • TACOS

      • ACOS

      • Clicks

      📌 Important: These stats are global, not broken down by ad type (SP, SB, or SD).

      Filter Options

      You can refine the data displayed using the Filter button:

      • By Product Groups → Organize your catalog into logical groups within m19.

      • By Strategy Products → See performance only for ASINs included in a given strategy.

      • By Brand → Compare performance across different brands in your catalog.

      • By Tags → Classify products by lifecycle stage, margin, category, or other criteria. Product Tags can be added directly from the Catalog tab.

      Use Case Example:
      If you are running only Sponsored Products strategies with an ACOS target, filtering by a specific strategy will display the consolidated performance of its ASINs. This historical ACOS data can be especially helpful when setting your initial target.

      Customize Your KPIs

      You can tailor both the graphs and the tables to show the KPIs that matter most to you:

      • In the top KPI bar, use the dropdown to select different metrics (e.g., Profit, Margin, Refunds, Buy Box Win Rate, Page Views, etc).

      • In the Product Table, add or remove columns via the Columns panel on the right side.

      This flexibility ensures that your view highlights the metrics most relevant to your business goals.

      Activity Events

      The Activity Events toggle lets you overlay your strategy updates directly on the performance graph.

      • When activated, you’ll see which changes were made (e.g., ACOS target adjustments, daily budget updates).

      • You’ll also see the exact date those changes took place.

      This makes it easier to connect strategy changes with performance outcomes

       

      Organize Your Table View

      In the Product Table below the graph, you’ll find detailed product-level metrics such as CPC, CR, ROAS, CTR, and more.

      • Use the Columns panel to rearrange or hide columns.

      • Group products by Parent ASIN or other attributes.

      Apply advanced filters via the Filters tab for deeper insights.


      Export Data

      For reporting or external analysis:

      • Click Export to download your view.

      • A CSV file will be generated.

       

      Why Use Product Analysis?

      • Performance Insights → Understand the contribution of each ASIN.

      • Customizable Views → Focus only on the KPIs that matter most to you.

      • Strategy Optimization → Base target settings on historical ACOS performance.

      • Activity Tracking → See exactly when strategy changes were made and how they impact results.

      • Reporting → Share data easily with your team via CSV export.

      • Catalog Organization → Use tags, groups, and brand filters for clearer segmentation.