---
title: Product Analysis
description: The Product Analysis section provides a complete view of your catalog performance at the ASIN level. This feature helps you analyze results, compare strategies, and organize your catalog to guide better decision-making.
---
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# Product Analysis
## The Product Analysis section provides a complete view of your catalog performance at the ASIN level. This feature helps you analyze results, compare strategies, and organize your catalog to guide better decision-making.
### Key Features
#### 1. View Metrics at ASIN Level
At the top of the page, you’ll see your **key performance indicators** such as:
- **Sales**
- **Units Sold**
- **Sessions**
- **Ad Sales**
- **Ad Orders**
- **TACOS**
- **ACOS**
- **Clicks**
📌 *Important:* These stats are **global**, not broken down by ad type (SP, SB, or SD).
### Filter Options
You can refine the data displayed using the **Filter** button:
- **By Product Groups** → Organize your catalog into logical groups within m19.
- **By Strategy Products** → See performance only for ASINs included in a given strategy.
- **By Brand** → Compare performance across different brands in your catalog.
- **By Tags** → Classify products by lifecycle stage, margin, category, or other criteria. [Product Tags](https://help.m19.com/custom-fields) can be added directly from the **Catalog tab**.
**Use Case Example:**
If you are running only [Sponsored Products strategies](https://help.m19.com/how-to-create-a-sponsored-product-strategy) with an [ACOS target](https://help.m19.com/understand-m19s-algorithm-bidding), filtering by a specific strategy will display the **consolidated performance** of its ASINs. This **historical ACOS data** can be especially helpful when setting your initial target.
### Customize Your KPIs
You can tailor both the **graphs** and the **tables** to show the KPIs that matter most to you:
- In the **top KPI bar**, use the dropdown to select different metrics (e.g., Profit, Margin, Refunds, Buy Box Win Rate, Page Views, etc).
- In the **Product Table**, add or remove columns via the **Columns panel** on the right side.
This flexibility ensures that your view highlights the metrics most relevant to your business goals.
### Activity Events
The **Activity Events toggle** lets you overlay your strategy updates directly on the performance graph.
- When activated, you’ll see **which changes were made** (e.g., ACOS target adjustments, daily budget updates).
- You’ll also see the **exact date** those changes took place.
This makes it easier to connect **strategy changes** with **performance outcomes**
****
### Organize Your Table View
In the **Product Table** below the graph, you’ll find detailed product-level metrics such as **CPC, CR, ROAS, CTR**, and more.
- Use the **Columns panel** to rearrange or hide columns.
- Group products by **Parent ASIN** or other attributes.
Apply advanced filters via the **Filters tab** for deeper insights.
Export Data
For reporting or external analysis:
- Click **Export** to download your view.
- A **CSV file** will be generated.
### Why Use Product Analysis?
- **Performance Insights** → Understand the contribution of each ASIN.
- **Customizable Views** → Focus only on the KPIs that matter most to you.
- **Strategy Optimization** → Base target settings on historical ACOS performance.
- **Activity Tracking** → See exactly when strategy changes were made and how they impact results.
- **Reporting** → Share data easily with your team via CSV export.
- **Catalog Organization** → Use tags, groups, and brand filters for clearer segmentation.
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