You may notice that your bids are sometimes capped, and there are several important reasons for this. Firstly, m19 has implemented an internal safety cap to prevent overspending. This safety measure is designed to protect users from unintended high expenditures due to potential errors or misconfigurations in their strategies. By having this cap in place, the tool ensures that your advertising budget remains under control, even if a wrong setup is detected.
Secondly, when a targeting has exceptionally good performance, the algorithm may predict a very high bid. To prevent such unexpectedly high bids from being pushed to the console, m19 uses a max bid limit. This prevents scenarios where performance predictions could lead to bids that exceed a sensible range, thus maintaining a balanced approach to bidding.
Additionally, if your using Force product visibility (Constant Bid) strategies, the bid you set may not always be the exact bid applied due to the bid modifier system, we have in place. This tool dynamically adjusts bids to optimize performance based on various factors such as competition and ad placement effectiveness. The bid modifier ensures that your bids are fine-tuned to achieve the best possible outcomes.
Finally, m19 may bid lower if an average daily placement is too low, which constrains the tool's ability to bid higher. This constraint ensures that your overall advertising strategy remains sustainable and within budget limits. If your daily ad placements are limited, the tool adapts by lowering bids to align with your budget and placement opportunities, ensuring that your strategies run smoothly without exceeding financial constraints.
Can I adjust my maximum bid limit?
Yes, you can do so by navigating to settings > accounts, clicking on the three dots button of the corresponding account, and selecting "update max bid":
