---
title: Sponsored Brand Strategy
description: Sponsored brand strategies reach customers and drive product awareness. When shoppers click on your brand logo, they go to your store or a customer landing page. When they click on a product, they go to the product page.
---
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# Sponsored Brand Strategy
## Sponsored brand strategies reach customers and drive product awareness. When shoppers click on your brand logo, they go to your store or a customer landing page. When they click on a product, they go to the product page.
### **How It Works**
- The algorithm automatically creates **at least two campaigns** per Sponsored Brand strategy.
Depending on your chosen objective:
- - **ACOS Optimisation** or **Monthly Budget Management** → Enablesbid optimisation.
- **Constant Bid** → No bid optimisation until you switch to one of the other two options.
Within each Sponsored Brand strategy, you can:
- - Create **two types of tactics**:
- **Targeting** (focus on keywords)
- **Blacklist** (exclude underperforming keywords)
- - Each tactic can generate **up to two campaigns**.
For more information on how campaigns are structured, check out this article: [Campaigns Structure](https://help.m19.com/campaigns-structure)
### How to create a Sponsored Brand strategy
Go to Advertising \> SB and click on " **Create Strategy**"
1. Name your strategy and select the relevant Brand (if managing multiple )
2. Choose an algorithm type
1. For [ACOS optimisation](https://help.m19.com/understand-m19s-algorithm-bidding): Set your ACOS target
2. For [Constant Bid](https://help.m19.com/force-product-visibilty): Set a suggested bid and budget
3. For [Monthly Budget Target](https://help.m19.com/monthly-budget-management): set a monthly budget
3. Choose an ad format
4. Set up your creative
5. Choose the ASIN(s)
Select the products you want to see displayed in your Sponsored Brand ad by creating at least one Cluster. Just drag and drop the products to the New Cluster. You can create several Product Clusters with different products. You will create a Sponsored Brand ad for each Cluster, with the same logo, the same brand name, and the same headline. Only the products displayed in the ad will be different.
### Sponsored Brand Video Guidelines
Here are the specifications you need to consider while creating videos for SB campaigns.
You can go to [this](https://advertising.amazon.com/en-gb/resources/ad-specs/sponsored-brands-video) page from Amazon ad policies to know more.
💡 You can adjust the creative components, such as the headline and custom image, as well as the ASINs included in a cluster. Additionally, you can pause an ad line whenever necessary.
### **Our Recommendation**
- For **new product launches**:
Start with a Constant Bid strategy. Once enough data is collected (at least 1 sale), you can switch to **Monthly Budget** or **ACOS Optimisation** for improved performance.
- **Pause or archive** any historical Sponsored Brand campaigns **the day after launching** your m19 strategy.
> ⚠️ Important: The algorithm won’t be able to optimize effectively if legacy campaigns are still active on the same ASINs
### Common questions
#### **Why was my campaign rejected by Amazon?**
Sponsored Brand ads are manually reviewed. Approvals may vary by reviewer. If rejected:
- The m19 algorithm will **automatically retry** the submission until approval is achieved.
- The reason for rejection isn't visible via the API.
#### **What if multiple ad lines target the same keyword?**
The algorithm will test all ad lines. The **best-performing ones** will receive the majority of the budget, ensuring your spend is optimized based on actual performance.
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