Sponsored brand strategies reach customers and drive product awareness. When shoppers click on your brand logo, they go to your store or a customer landing page. When they click on a product, they go to the product page
Sponsored brand strategies are a type of strategy the algorithm optimises. You can create standard sponsored brand strategies or sponsored brand video strategies!
Before creating your first sponsored product strategy, read our recommendations for a successful start!
The algorithm creates at least 2 campaigns per sponsored brand strategy. If you've selected either "ACOS optimisation" or "Monthly Budget Management", the algorithm initiates bid optimisation. However, in the case of choosing force product visibility, bid optimisation will remain inactive until you transition to either of the other two available options.
Within a strategy, you can create 2 types of tactics (targeting and blacklist) and link them to segments. Each tactic creates up to 3 campaigns.
You can add a target daily budget or a min daily spend in order to control your spending and budget.
You have the option to analyse metrics by accessing the stats section. Additionally, you can review all strategy modifications within the activity section.
If you have any questions, check out the common questions below!
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For product launch: You can create a force product visibility strategy and switch it to Monthly Budget or ACOS optimisation once the algorithm has enough data. A notification will alert you when this transition becomes viable
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Pause or archive your historical campaigns the day after you created your m19 strategies. If you do not, the algorithm will encounter difficulties optimising your strategies. It only concerned campaigns on ASINs that are included in your m19 strategies
How to create a standard Sponsored Brand strategy
Go to Advertising > SB and click on " Create Strategy"
- Assign a name to your strategy and select the appropriate Brand if you manage multiple brands.
- Chose an algorithm type
- For ACOS optimisation: Set your ACOS target
- For force product visibility: Set a suggested bid and budget
- For Monthly Budget Target: set a monthly budget
- Chose an ad format
- Set up your creative
- Choose the ASIN(s)
Select the products you want to see displayed in your Sponsored Brand ad by creating at least one Cluster. Just drag and drop the products to the New Cluster. You can create several Product Clusters with different products. You will create a Sponsored Brand ad for each Cluster, with the same logo, the same brand name, and the same headline. Only the products displayed in the ad will be different.
For Sponsored brand Video
Here are the specifications you need to consider while creating videos for SB campaigns.
You can go to this page from Amazon ad policies to know more.
You have the ability to adjust the creative components, such as the headline and custom image, as well as the ASINs included in a cluster. Additionally, you can pause an ad line whenever necessary.
Common questions
I can not find my other brand in the strategy creation
On the Amazon advertising console, it's possible to advertise Sponsored brand store from other accounts BUT on the API this is not possible due to this its structure constraint: each brand is partitioned to a single account
Which video will be displayed in my ad line video
When you are creating a video ad line in one of your SB strategies, in the dropdown selection, you find a list that may mean nothing to you.
This displayed list is actually the name of your SB video campaign not created in your advertising console.
To make sure you are choosing the right video you have in mind, you can follow this step:
- check the video inside your own SB video campaign ( go inside the campaign > creative)
- Once you have found the video you were looking for keeping the campaign name in mind
- Go back on the board and choose the campaign's name in the dropdown
Why my campaign is refused by Amazon?
SB campaigns are manually reviewed by amazon and their approval may change depending on the reviewer. The algorithm can not spot the reason.
When a SB campaign is rejected, the algorithm automatically pushes the same SB campaign back until the approval is achieved
What happens when two ad lines target the same keyword?
The algorithm will be pushing all the Ad Lines and the best-performing ones will get most of the advertising spend. This way, you can run several combinations of headlines and be assured that you are spending according to the actual performance of each of them.