Strategies
      Back to home
      1. Help Center
      2. Dashboard & Features 💻
      3. Strategies

      Sponsored Brand Strategy

      Sponsored brand strategies reach customers and drive product awareness. When shoppers click on your brand logo, they go to your store or a customer landing page. When they click on a product, they go to the product page.

      How It Works

      • The algorithm automatically creates at least two campaigns per Sponsored Brand strategy. 

      Depending on your chosen objective:

        • ACOS Optimisation or Monthly Budget Management → Enables bid optimisation.

        • Constant Bid → No bid optimisation until you switch to one of the other two options.

      Within each Sponsored Brand strategy, you can:

        • Create two types of tactics:

          • Targeting (focus on keywords)

          • Blacklist (exclude underperforming keywords)

        • Each tactic can generate up to two campaigns.

      For more information on how campaigns are structured, check out this article: Campaigns Structure

      How to create a Sponsored Brand strategy

      Go to Advertising > SB and click on " Create Strategy"

      Create SB ads in Amazon

      1. Name your strategy and select the relevant Brand (if managing multiple )
        Create Amazon SB ads
      2. Choose an algorithm type
        1. For ACOS optimisation: Set your ACOS target
        2. For Constant Bid: Set a suggested bid and budget
        3. For Monthly Budget Target: set a monthly budget 
      3. Choose an ad format
        Create Amazon SB ads
      4. Set up your creative
      5. Choose the ASIN(s) 

        Select the products you want to see displayed in your Sponsored Brand ad by creating at least one Cluster. Just drag and drop the products to the New Cluster. You can create several Product Clusters with different products. You will create a Sponsored Brand ad for each Cluster, with the same logo, the same brand name, and the same headline. Only the products displayed in the ad will be different.

        Create Amazon SB ads

      Sponsored Brand Video Guidelines

      Here are the specifications you need to consider while creating videos for SB campaigns.


      video and audio specs

      You can go to this page from Amazon ad policies to know more. 

        💡 You can adjust the creative components, such as the headline and custom image, as well as the ASINs included in a cluster. Additionally, you can pause an ad line whenever necessary.

         

        Create Amazon SB ads

          

        Our Recommendation

        • For new product launches:
          Start with a Constant Bid strategy. Once enough data is collected (at least 1 sale), you can switch to Monthly Budget or ACOS Optimisation for improved performance.

        • Pause or archive any historical Sponsored Brand campaigns the day after launching your m19 strategy.

          ⚠️ Important: The algorithm won’t be able to optimize effectively if legacy campaigns are still active on the same ASINs

         

        Common questions

        Why was my campaign rejected by Amazon?

        Sponsored Brand ads are manually reviewed. Approvals may vary by reviewer. If rejected:

        • The m19 algorithm will automatically retry the submission until approval is achieved.

        • The reason for rejection isn't visible via the API.

        What if multiple ad lines target the same keyword?

        The algorithm will test all ad lines. The best-performing ones will receive the majority of the budget, ensuring your spend is optimized based on actual performance.