Sponsored Display strategies target audiences who are browsing, discovering, or purchasing similar products on Amazon.
Sponsored Display Ads facilitate product discovery and encourage shoppers to reconsider and make purchases, they appear on relevant product detail pages.
As of M19, the creation of these ads is made possible through Sponsored Display strategies. At present, the algorithm incorporates product and remarketing targeting to optimize the effectiveness of these campaigns.
Upon creating a strategy in m19, the Amazon advertising console will create its respective campaigns on the following day. You can check our campaign structure for strategies and tactics article, to understand how the campaigns are organized and optimized.
How to create a sponsored display strategy
Go to Strategies -> Sponsored Display and click on " Create a new strategy "
You can add ASINs from:
- The catalog to add them independently
- In Bulk when you have the ASINs copied in your clipboard. Beware each ASIN should be separated by a line
- A product group you created previously.
Type in an ACOS target and hit " Next ". Your sponsored product strategy is created!