Sponsored Display strategies target audiences who are browsing, discovering, or purchasing products on or off Amazon with ads that may appear on Amazon, as well as on third-party websites and apps.
Sponsored display strategies are a type of strategy the algorithm optimises. As of today, the algorithm only uses product targeting.
It promotes your product among audiences who are actively browsing your product or similar products and categories. Ads appear on relevant product detail pages.
Before creating your first sponsored product strategy, read our recommendations for a successful start!
The algorithm creates 1 campaign per sponsored product strategy for the product group have chosen.
Within a strategy, you can create 2 types of tactics (targeting and blacklist) and link them to segments. Each tactic creates up to 3 campaigns.
You can add a target daily budget or a min daily spend in order to control your spending and budget.
You can compare metrics through the stats section and check all the modifications made to the strategy through the activity section
How to create a sponsored display strategy
Go to Strategies -> Sponsored Display and click on " Create a new strategy "
You can add ASINs from:
- The catalog to add them independently
- In Bulk when you have the ASINs copied in your clipboard. Beware each ASIN should be separated by a line
- A product group you created previously.
Type in an ACOS target and hit " Next ". Your sponsored product strategy is created!
